FRUITIVE THE MAIN
Fruitive started in 2012 and was built on a sincere passion for healthy, sustainable living. The owner, Greg Rozeboom, dreamed of creating a place where his family could eat the highest quality, healthiest, 100-percent plant-based food accessible. Fruitive's Cafe at The Main | Norfolk Hilton is their third location with the original location in Virginia Beach and second in Washington D.C. City Center. The Main | Norfolk Hilton location is strategically located within the open glassed atrium of the city's new luxury conference center and hotel.
This project was designed and led by Jeremy S Maloney while with Work Program Architects.