Altruistic Design
FruitiveMain_03.jpg

Fruitive The Main

Fruitive started in 2012 and was built on a sincere passion for healthy, sustainable living. The owner, Greg Rozeboom, dreamed of creating a place where his family could eat the highest quality, healthiest, 100-percent plant-based food accessible. Fruitive's Cafe at The Main | Norfolk Hilton is their third location with the original location in Virginia Beach and second in Washington D.C. City Center. The Main | Norfolk Hilton location is strategically located within the open glassed atrium of the city's new luxury conference center and hotel.

FRUITIVE THE MAIN

Fruitive started in 2012 and was built on a sincere passion for healthy, sustainable living. The owner, Greg Rozeboom, dreamed of creating a place where his family could eat the highest quality, healthiest, 100-percent plant-based food accessible. Fruitive's Cafe at The Main | Norfolk Hilton is their third location with the original location in Virginia Beach and second in Washington D.C. City Center. The Main | Norfolk Hilton location is strategically located within the open glassed atrium of the city's new luxury conference center and hotel.

This project was designed and led by Jeremy S Maloney while with Work Program Architects.