Altruistic Design
Edited in PS-2851r.jpg

Fruitive Ghent

Fruitive Ghent is Fruitive's fourth location and second in Norfolk. The design for this location holds true to the Fruitive brand, but anchors itself in the Norfolk/Ghent community by embracing the character, culture, and history of the area. The murals painted by Heidi Peelen, highlight historical architectural elements and Fruitive's appreciation for the surrounding community. The murals depict an interpretation of the opening night of the Colley Theater, which is now known as the Naro Theater.

FRUITIVE Ghent

Fruitive Ghent is Fruitive's fourth location and second in Norfolk. The design for this location holds true to the Fruitive brand, but anchors itself in the Norfolk/Ghent community by embracing the character, culture, and history of the area. The murals painted by Heidi Peelen, highlight historical architectural elements and Fruitive's appreciation for the surrounding community. The murals depict an interpretation of the opening night of the Colley Theater, which is now known as the Naro Theater.

This project was designed and led by Jeremy S Maloney while with Work Program Architects.